Shared vision
It’s all about context
Changing behaviour from better to Best
We are led by empathy – and context.
Two areas from South Africa’s history have laid the foundation for our behaviour-change approach today:
Changing behaviour from better to Best
The South African Constitution
Brain Matters - A Behaviour Change Agency Project
In South Africa, many people struggle to find reliable information about brain health that speaks to their experiences and culture. Our mission is to bridge this gap by providing evidence-based brain health information in simple, clear language.