Political communications
Enhancing democratic engagement through evidence-based political communications and citizen mobilisation strategies.
Our behavioural research, sentiment analysis and campaign expertise help political organisations understand voter motivations and create authentic connections that strengthen democratic participation.
Telling a transformation story that matters.
Reducing complexity in government communications.
Crafting key messages for the President during the COVID-19 lockdown.
Using behavioural science to guide voter engagement.
"The Behaviour Change Agency were tasked to develop and implement a digital marketing and communications strategy for ANC National Elections Campaign. This included the development of the election’s publications, website, app development and management, and a social media strategy and plan. The team was highly creative, innovative and worked well under strenuous and pressured conditions. Their ability to translate intricate political challenges and messaging into accessible material, successfully reached a complex target audience from youth to pensioners."
African National Congress
Fébé Potgieter-Gqubule
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