Transformative Approaches to Mental Health in the SADC Region
What an exhilarating experience it was to present our vision for transforming mental health care in the SADC region at the recent iMPAC Symposium! We’...
Read moreExplore our latest research, thought leadership, and insights into behavioural science, marketing strategy, and creating measurable social impact.
What an exhilarating experience it was to present our vision for transforming mental health care in the SADC region at the recent iMPAC Symposium! We’...
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If we stopped South Africans on the street and asked how their brains were doing, what do you think they’d say? We tend to know the answers when it c...
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When these words echo through Parliament each February, the nation listens. This characteristic opening by President Cyril Ramaphosa signals more tha...
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We are thrilled to announce the launch of Behavioural Bytes – a weekly blog for curious minds, business leaders and listeners, and worldwide wonderers...
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Which seems logical: Cut your losses or sink deeper into the money pit? Yes, it’s a trick question, as the brain’s default setting tends to the irrati...
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Waste of time or second opinion: a trusted coworker says microwaving your pasta for an extra minute makes it taste better. Does it actually taste bett...
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As Mzansi’s May election draws ever closer and the ballot boxes start shipping out, tackling disinformation before the bandwagon rolls out is vital. ...
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You’re out for dinner with friends, and the menu reads like a dissertation. Everyone has ordered so you’re feeling rushed rather than rational. Your b...
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Freedom Day is a celebration and reminder that South Africa is a nation that embodies hope. It’s a day to honour the struggle for equality and unity i...
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Life's not a melktert-eating contest where your chommie’s big slice means you and your other chommies get the crumbs. That’s zero-sum bias at work – b...
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Even if April’s Earth Month trends less and Mzansi’s May elections trend higher, the impact we have on our environment is always on trend – and plasti...
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With a pivotal election coming up on 29 May, fake news makes moerse kak for our democracy, dividing us SAffers and making us feel that our voting syst...
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In South Africa, our history of spatial apartheid continues to shape lives. Many of our poorest communities reside far from urban centres, facing chal...
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Consider this: if you are in a room with four South Africans, the likelihood is that one of you is quietly, perhaps invisibly, battling moderate to se...
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In a recent episode of The Huberman Lab podcast, Dr Jonathan Haidt, PhD, a renowned social psychologist, discussed the impact of technology on mental ...
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This Movember, let’s redefine strength by tackling an overlooked issue: men’s health. In South Africa, and globally, too many men fall into a risky pa...
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November 14th is World Diabetes Day—a moment to examine how our food choices impact both health and wellbeing. While glucose remains our body's primar...
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In a world where false information spreads faster than ever, the parallels between viral contagion and the dissemination of misinformation are strikin...
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Summer in South Africa isn't just about sunshine and braais, many experience moments of disconnection during this festive season. Let's explore eviden...
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Monday's sobering briefing by National Department of Transport Minister Barbara Creecy revealed a harsh truth: 1,502 lives lost on our roads this fest...
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We're thrilled to announce that BCA will be working alongside South African National Parks (SANParks) to bring behavioural insights into their stakeho...
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BCA is partnering with the University of the Free State (UFS) to apply behavioural science insights that boost student engagement, digital literacy, a...
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At BCA, as we reflect on President Ramaphosa's State of the Nation Address, the distinction between hope and optimism becomes strikingly relevant for ...
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Every budget speech is packed with numbers: tax revenues, deficit projections, growth targets. But behind those numbers are people. And those people a...
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As behavioural scientists, we know that not every project will carry the same weight. But some truly remind us why we do this work. The TB Social and ...
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This past week, the BCA team found itself alongside leaders, experts and policymakers at the G20 Anti-Corruption Working Group. We had gathered to con...
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Let's talk about the economy for a second. Not the rand-dollar exchange or the price of petrol (though we know that's painful). We're talking about th...
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It's no secret that unemployment is a major issue amongst South African youth, with nearly 45.5% not in education, employment or training. What is oft...
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Something doesn't add up. We read the article in the Daily Maverick this week about South Africa's hunger crisis, and it highlighted a crude contradic...
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For the armchair philosophers out there (and yes, the diehard Friends fans), it’s a question that never gets old: If doing something kind makes you fe...
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Understanding behaviour begins with the understanding the brain, underscoring the importance of connecting theoretical behavioural science concepts wi...
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