An earlier needs assessment had to be expanded to include national geographic coverage, stakeholder representation and depth to provide input to a national resource. A single generic manual would also fail users with very different roles, technical knowledge and operating realities. The training manual had to make behavioural science practical, support digital and non-digital communication, provide tools people could use immediately, and TB communication had to be aligned with the national strategy.

We used behaviour models to find where action was blocked - then designed the research and manual around those barriers. BCA combined survey data and in-depth interviews with each stakeholder group, across the 9 provinces. It aimed to understand what people needed, where barriers sat, and how a national resource could work in real implementation settings. The evidence pointed to role-specific pathways, accessible examples and visuals, ready-to-use planning and message-testing tools, and continuous feedback loops.

The research showed that different users did not simply need more information. They needed the right information, in the right form, for the decisions they make every day. Community-level workers, coordinators and campaign planners, and strategists and decision-makers each needed a clear route through the material. Across every role, the starting point was the same: understand the behaviour and the barriers before choosing messages or media.