Behavioural Bytes Archives
BCA is partnering with the University of the Free State (UFS) to apply behavioural science insights that boost student engagement, digital literacy, and employability outcomes.
Digital literacy — the ability to navigate, evaluate, and communicate using digital platforms — is a critical skill for the future of work. As industries become more technology-driven, graduates need more than just qualifications; they need strong digital skills to collaborate, problem-solve, and adapt in a fast-changing workplace. UFS has built highly effective programmes that equip students with essential digital competencies, academic support, and career development tools—ensuring graduates are ready for the modern workplace.
Through gamification, personalised nudges, peer influence, and predictive analytics, we’re enhancing these efforts to drive even greater participation and long-term success.
Our goal? Ensure students don’t just enrol but actively engage, complete their courses, and graduate workplace-ready.
We’re excited to support UFS in shaping the future of education and employability.
Stay tuned for updates!
